By SEAN ROONEY
The internet permeates every aspect of our lives, both personally and professionally, and harnessing the power of your online presence can help build your business. Here are five ways you can leverage digital marketing to boost your bottom line.
1. Design a user-friendly website
Customers won’t waste their time on a website that loads slowly. That’s why you need to work with a professional web developer to create a responsive website and optimise it for mobile viewing. Given that more than 90 per cent of internet users now use mobile devices to browse, your website must clearly display photos and listings on mobile browsers. Also, if you’re linking to movers, lawyers or other service providers, make sure that the links open easily on mobile devices.
Implementing a chatbot feature on your website is another good idea, because your customers’ queries can be answered at any time.
2. Implement an email marketing campaign
Email marketing is one of the most rewarding online advertising strategies.
By using relevant content, post-purchase stories, seasonal campaigns and event announcements in your emails, you’ll diversify your client base.
But, before you get started, you need to gather enough contacts by using a real estate marketing automation tool. Once you have gathered enough contacts, you then need to segment them based on age, income, gender, location, and interests. Segmentation is critical, because it enables you to send highly targeted marketing emails.
3. Use virtual tours and video content
Pictures of a house or unit can provide some information to your clients, but a video will offer a better experience and more insights.
As video content has become an integral part of any real estate marketing plan, try to make video marketing the cornerstone of your website and social media pages. For example, instead of posting written customer testimonials, ask customers to record a video.
Another trend that is gaining traction in the property market is virtual tours. Customers like them because they know that they can view many houses from the comfort of their homes.
4. Harness the power of social media
You might think that social media marketing is all about posting occasional messages on your Facebook page. However, the right real estate social media strategy needs to encompass multiple platforms and tactics.
Your strategy should focus on a mix of success stories, blog posts, case studies, team profiles, and fresh listings. This is an undertaking that requires time and simultaneous social media updates across multiple platforms. Luckily, there are a number of tools that simplify scheduling and posting.
5. Create a SEO strategy
Your website will attract more customers if it appears on the first page of search engine results. Unfortunately, Google modifies its algorithm on a regular basis. As a result, your marketing plan should use timeless SEO tactics like long-tail keywords, landing pages, CTAs, and internal linking.
Using location-specific keywords and niche phrases can also enhance your local SEO performance. Since you may have already created a strong social media presence, your SEO marketing strategy should leave space for social media sharing and connections.
Real estate agents need to understand the ins and outs of digital marketing. For more information about the strategies set out above, contact Amire. Go to amire.com.au or call 1800 778 615.
SEAN ROONEY is Director at Amire, a strategic digital marketing agency.