The Australian Real Estate Profession Aims and Objectives

The Real Estate Institute of Australia is in the process of creating a National Professional Standards Scheme for the Real Estate Industry.

The Purpose of the scheme is:

 

  • To raise the bar on ethics and practice standards for the betterment of consumers
  • To transform the service experience to exceed consumer expectations
  • To become more valuable and relevant in a rapidly changing world whilst still retaining the emotive human element
  • To set new education standards to meet the required skill levels of our clients’ needs
  • To address and influence regulatory creep caused by poor consumer experiences
  • To provide Professional Agents with a readily identifiable consumer “mark” for personal and community credibility
  • To Create an environment where Professional Agents are considered as Trusted Advisors
  • To hold Professional Agents accountable to their standards and commitments
  • To show Agents there is a better more collaborative way, The Pathway to be a Professional
  • To create the blueprint for a thriving career in a new transparent and evolved era
  • To see Industry Associations guiding Professional Agents on the way to service innovation and consumer care

John Cunningham
Chair, REIA Professionalism Committee

For more information please visit Pathway to Professional.

 

 The five Es

REINSW, in conjunction with REIA, are working with the Professional Standards Councils (PSC) and its agency, the Professional Standards Authority, to explore how real estate agents can be formally recognised as a profession.

The PSC uses the 5 Es to define the elements that are necessary to qualify as a profession. 

The five Es are:
  1. Ethics
  2. Education
  3. Experience
  4. Examination
  5. Entity

We believe we need to add another E: Evolution.

 
1. Ethics
If you think ethics is just for philosophers and intellectuals, think again. Ethics are at the core of everything we do and shape our behaviours. As our industry travels the pathway to professionalism, we must decide the guiding principles that define our collective behaviours and strive to always act in accordance with them.
Find out more >>>

 
2. Education 

"Upon the subject of education … I can only say that I view it as the most important subject which we as people can be engaged in.” So said Abraham Lincoln – and it’s a sentiment we need to wholeheartedly embrace as our industry seeks to evolve into a profession.
Find out more >>>

  
3. Experience
Calvin Coolidge, the 30th President of the United States of America, once said: “Knowledge comes, but wisdom lingers.” These words uttered in the 1920s ring true today, as the real estate industry works toward the goal of achieving professional recognition.
Find out more >>>

  
4. Examination
It’s one thing to say you're ethical, educated and have relevant experience. It’s another to prove it. Find out how professionals prove they are keeping their promises in the community through examination.
Find out more >>>

 

 
5. Entity 
Professional status is something that's closely monitored and assessed over time by the responsible entity to ensure standards are consistently being met.
Find out more >>>

 
Evolution 
We believe we need to add another E: Evolution.
It is not the strongest of the species that survives, nor the most intelligent. It is the one that is most adaptable to change. So said the father of evolution himself, Charles Darwin. At a time when the real estate industry is facing a growing number of challenges, how do we evolve into a profession in order to ensure our survival?
Find out more >>>
 

The timeline of Professionalism

 
September 2017
A stellar line-up of the industry’s most influential and respected agents spoke about the Pathway to Professionalism at REINSW’s Future Agent Summit at the Sydney Mint.
Watch the highlights video and hear from attendees here >>>

 
July 2017
Over 60 real estate industry leaders gathered together to action plans for professionalisation at REINSW’s Property Professional Prelaunch Think Tank.
Watch the speakers here.

 
March 2017
As REINSW continues to push forward in the quest for professional recognition of our industry, the Property Professionals Advisory Group (PPAG) has been formed to examine the underpinning framework we need to put in place to achieve our goal.
More >>>

 
November 2016
Agents at the Industry Summit recognised the need to increase professional standards as the way forward.
More >>>

 
November 2016
November 2016 Minister for Innovation and Better Regulation, Victor Dominello, announced a landmark series of reforms that will have a real and lasting impact on the way agents in NSW are educated.
More >>>
 

 The real estate industry health check


Find out an overall health check of the real estate industry in a series of articles by John Cunningham, Chair of the REIA Professionalism Committee.

 
Time for a health check
As we approach another interesting year in real estate, it's time for both reflection and forward planning in our businesses and the industry
More here>>>

 
The Core of our Industry "PURPOSE"
Finding your Purpose leads you to formulate your Vision, Values and Behaviours.
More here>>>

 
Focus on the customer, not your ego
Agents need to move away from their ego and towards the new era of customer experience.
More here>>>
 

 More information


News
Catch up on all our articles and news items on Professionalism.
More >>>

 
Feedback
Do you have any feedback in relation to Professionalism?

Email us at lobbying@reinsw.com.au